Have you heard the saying, "You never get a second chance to make a first impression"? This is especially true in sales.
When you pitch to a client or present to stakeholders, your introduction matters. It sets the tone for everything that follows. That’s why a strong one-pager is so important.
What is a One-Pager?
A one-pager is a single sheet with the most important details about a product, service, or company. It’s a quick and simple way to share key information.
The main goal of a one-pager is to give people the facts fast. Most people don’t have time to read long documents or sit through long presentations.
A good one-pager gets straight to the point. It should be easy to read, helpful, and convincing. It can start conversations and answer common questions.
One-pagers are flexible and can be used in different ways. Here are some examples:
- Product Overviews: List the main features and benefits of a product. This helps people see what it does and why it’s useful.
- Service Offerings: If you run a service-based business, highlight what you offer and what makes you stand out.
- Company Profiles: Introduce your company to potential clients or partners. Share who you are, what you do, and why you’re different.
Why is a Well-Designed One Pager Important?
First Impressions
In sales, first impressions are important. A clean and professional one-pager shows you take your work seriously.
If your one-pager looks messy or poorly designed, it can make you seem unprepared. Since design is the first thing people notice, it should look sharp and inviting.
Clarity and Focus
A good one-pager is easy to read and straight to the point. Use simple language and a layout that guides the reader.
Don’t overload the page with too much information. Stick to what matters most. Use bullet points, headings, and short paragraphs to keep it clear.
Brand Consistency
Your one-pager should look like the rest of your brand. Use your brand’s colors, fonts, and logo.
When all your materials have the same style, it builds trust. It also makes your brand easier to recognize and remember.
What are the Key Elements of the Perfect One-Pager Layout?
Header
- Company Logo – Your logo helps people recognize your brand. Placing it at the top builds trust and makes it clear who the one-pager is from.
- Title – Keep it clear and direct. It should tell the reader what the one-pager is about right away. Avoid vague or overly clever titles.
- Tagline/Slogan (Optional) – If you have a short and catchy tagline, include it here. It should sum up your message in just a few words.
Introduction/Overview
- Brief Description – Start with 2-3 sentences that explain what you offer and why it matters. This is your written elevator pitch.
- Core Message – Speak to the reader’s needs. Show them the problem they face and how your product or service solves it.
Main Body
- Problem Statement – Clearly define the problem your product or service solves.
- Solution Overview – Explain how your solution works and highlight its key benefits.
- Data/Statistics – Use numbers or facts to back up your claims and build credibility.
- Testimonials/Case Studies – Real-world examples help build trust. A short testimonial or case study can show the impact of your offering.
Design
- Use white space to avoid clutter.
- Choose easy-to-read fonts and stick to a clean, simple color scheme.
- Make sure your design matches your brand but is also easy on the eyes.
Call to Action (CTA)
- Tell the reader what to do next.
- Place the CTA where it’s easy to see, like near the bottom or next to key information.
- Make it clear and action-driven. Examples: “Schedule a Demo” or “Contact Us.”
Footer
- Contact Information – Provide your phone number, email, or other ways to reach you. Offer multiple options if possible.
- Social Proof (Optional) – If you have awards, recognitions, or social media links, include them to build credibility.
Tools and Templates for Creating a One-Pager
Making a one-pager is easy if you have the right tools. Here are some simple design programs to help:
- Distribute: Distribute not only offers design tools but also has specific templates geared toward sales and marketing. It’s particularly useful for creating one-pagers that are consistent with your other sales materials, thanks to its focus on branding and ease of use.
- Canva: Canva is popular for a reason. It’s simple to use, with drag-and-drop features and a wide variety of templates. You can easily customize colors, fonts, and images to match your brand.
- Adobe Spark: If you’re looking for something a bit more sophisticated but still accessible, Adobe Spark is a great option. It offers more advanced features while still being user-friendly, making it a good choice for those who want a bit more control over their design.
Why Use a Template?
Using a template saves time and makes your one-pager look polished.
Distribute offers templates made for sales and marketing. But don’t just use them as they are—customize them to match your brand. A unique design will stand out more than a generic one.
Conclusion
Creating a great one-pager is more than just putting information on a page. It's about sharing your main message clearly and in a way that looks good.
Think about your reader as you make your one-pager. Your content should focus on what they need and like. Use simple words, clear pictures, and a layout that's easy to follow.
Remember, keeping it simple is best—don't fill the page with too much information. Just focus on the most important points.
Now that you know how to make a good one-pager, go ahead and start. Use Distribute for the best one pagers!
FAQs
1. Should I Make My One-Pager or Hire a Pro?
If you have a clear idea and the right tools, you can make it yourself. This saves money and lets you update it anytime. It works well for simple one-pagers that need to be done quickly.
But if your one-pager is for an important meeting or needs a high-quality look, hiring a designer might be a better choice. A professional can make sure it looks polished and delivers your message.
If branding and design are important, or if DIY tools seem too limited, a pro can help.
2. Who should use a one-pager?
One-pagers are useful for businesses, sales teams, marketers, and startups. They help explain a product, service, or company to potential clients, partners, or investors.
3. Can I create different one-pagers for different audiences?
Yes! You can create different versions for different customers, industries, or product lines. Just focus on what matters most to each group.
