Making a good one pager helps you grab people's attention fast and clearly share important information. A one-pager is a simple document that quickly tells others about your business, product, or idea. It fits on just one page, making it great for talking to customers, investors, or partners without confusing them with too much information.
In this guide, you'll learn how to make an easy and effective one pager. You'll find out what to include, see examples of good one-pagers, and learn about a helpful tool called "Distribute" that makes creating one-pagers easy.
What is a One Pager?
A one-pager is exactly what it sounds like—a document that fits on just one page. It gives a quick look at your product, service, or idea. One-pagers are perfect for quick presentations or when you first reach out to people. They are especially useful in sales and marketing because they help you quickly catch and keep someone's attention.
Why Use a One Pager in Sales and Marketing?
People today usually don't pay attention for long—just about 8 seconds! A good one-pager helps your sales team quickly explain what you're offering, show the benefits clearly, and make people want to take action. If your one pager isn't interesting, people might ignore it and move on to something else.
Learn more about why one pagers are great for bringing in new clients by reading our guide: Why a One Pager is Key for Client Onboarding.
What to Include in a One Pager Template?
For your one pager to work well, it needs these important parts:
1. About Us/Summary
Write a short description of your company. Clearly say what makes you special or different from others in one or two sentences.
2. Problem Statement
Explain the problem your product or service solves. This helps people understand right away how you can help them.
3. Features and Benefits
List the main things your product does (features) and how these things help people (benefits). Use simple bullet points to make it clear. For example, "Easy-to-use design" (feature) means "Saves time" (benefit).
4. Social Proof
Add comments from happy customers, success stories, or numbers that prove your product works. This helps people trust you and your product more.
5. Clear Call-to-Action (CTA)
Tell people exactly what you want them to do next. Examples are “Set up a demo,” “Download your free guide,” or "Call us now."
6. Contact Information
Include easy ways for people to contact you, like your phone number, email address, website, and social media pages.
Best One-Pager Examples for Inspiration
Looking at good examples of one-pagers can help you create your own. Examples show you how to organize your page clearly, use the right words, and make your page look good.
For more ideas, check out our detailed blog on One Pager Ideas for Sales and Marketing Success.
How to Create a One Pager: A Step-by-Step Guide
Follow these simple steps to make your own one pager:
Step 1: Define Your Goal
First, clearly decide what your one pager is for. Are you showing off a new product, explaining your service, or asking people to work with you? Knowing your goal helps you create better content.
Step 2: Know Your Audience’s Problems
Write down the exact problems your audience faces that your product or service solves. Talking clearly about these problems helps your audience understand why they should care.
Step 3: Create an Interesting Title
Come up with a short, catchy title that quickly tells people why your offer is great. Your title should make people want to learn more.
Step 4: Fill Your One Pager with Content
Add all the important parts clearly:
- About Us: Short introduction.
- Problem Statement: Clearly say what problem you solve.
- Features/Benefits: Use bullet points.
- Social Proof: Add real feedback or numbers.
- Call-to-Action: Make it clear what you want people to do.
- Contact Information: Give easy ways to reach you.
Step 5: Design Your One Pager Clearly
How your one pager looks matters. Use these design tips:
- Simple Visuals: Use pictures or icons to make your message clear.
- Keep It Clean: Avoid too many visuals or too much text.
- Stay Consistent: Use your brand's colors and logos.
- Organize Clearly: Use headings and bullet points to guide the reader.
For detailed tips on how to layout your one pager effectively, check out our guide on One Pager Layout Ideas.
Tips for Clear and Interesting Writing
- Know Your Audience: Write about things your audience cares about.
- Stick to Main Points: Focus on important information only.
- Use Simple Words: Keep your language clear and easy to read.
- Include Pictures: Pictures can make your message easier to understand.
- Have a Clear CTA: Clearly tell readers what they should do next.
Frequently Asked Questions (FAQ)
1. How long should a one pager be?
A one pager should fit easily on just one page. Keep it short and clear.
2. Can I use the same one-pager template for different products?
Yes! A good template can be used again and again for different products, saving you time and making things consistent.
3. Should I use many pictures on my one pager?
Use pictures to help explain your words, but don't use too many. Balance your text and visuals clearly.
4. How do I know if my one pager is working?
You can track things like views, clicks, and actions using analytics tools. This helps you make your next one pager even better.
Why Use Distribute to Create One-Pagers?
Distribute is an easy-to-use tool that helps you create, customize, and share one-pagers. Here are some benefits:
- Easy to Use: Simple drag-and-drop design that anyone can use.
- Customize Quickly: Easily match your one pager to your brand.
- Works with Other Tools: Connects easily with tools like Calendly and Gong.
- See What's Working: Learn how people use your one pager with helpful analytics.
- AI Help: Get smart suggestions on how to improve your one pager.
- Work Together: Teams can easily create and share one-pagers together.
- Looks Professional: Makes your one pagers look professional and easy to read.
- Safe and Secure: Keeps your documents safe and private.
Conclusion
Learning how to create one pagers can really help your sales and marketing. Tools like Distribute make creating good one-pagers easy by offering templates, smart tools, and helpful analytics.
Start making great one pagers today with Distribute to quickly improve your marketing and reach more people!
