If you don’t use a lead follow up template, you could lose chances to make sales.
Lots of salespeople and teams are great at starting conversations with new leads. But when it comes to what happens next, many drop the ball. They either forget to follow up, wait too long, or send a message that sounds too basic.
Following up doesn’t have to be hard. Having a go-to message you can copy, paste, and tweak saves time and keeps you consistent.
In this blog, you’ll learn why following up matters so much, how to do it right, and get a ready-to-use follow up email template to help you keep deals moving.
What Is a Lead Follow Up and Why It Matters in Sales?
A lead follow up is the message you send after someone shows interest in your business. It could be after a product demo, an email reply, or a quick meeting. The follow up is your way of keeping that interest alive.
In every smart go to market strategy, the follow up is a big deal. It shows that you’re organized, respectful of the prospect’s time, and serious about helping them. It’s also your chance to remind them of why they were interested in the first place.
If you skip the follow up or wait too long, you risk losing the lead. They might forget your name, go with a competitor, or decide it’s not worth the effort to reach back out. Keep in mind—no reply doesn’t always mean “no.” It often just means they got busy or distracted.
Using a clear lead follow up template helps you stay on track and look professional.
When and How to Send a Lead Follow Up Message?
You should follow up at the right times, depending on how the lead came in. Here are a few situations when a follow up makes sense:
- After a demo or call to go over the next steps
- After sending a proposal to ask for feedback
- A few days after your last message if you haven’t heard back
- After meeting someone at a trade show or event
- If a lead downloads a resource but hasn’t booked a call
What are the Best Ways to Follow Up?
- Use email for detailed and clear communication
- Try LinkedIn if you’ve connected there already
- Make a quick phone call if the lead seemed warm
- Send a reminder with helpful info instead of repeating your pitch
- Send them a Distribute page for easy monitoring of their behavior
Make sure your follow up message feels like a conversation, not a script. Mention something they said, keep it short, and always make it easy for them to reply.
If you’re unsure, just remember: it’s usually better to follow up than to stay silent.
Lead Follow Up Template You Can Use for FREE
Here’s a lead follow up template that’s simple, useful, and easy to change based on your needs.
This version works well after a sales call or product demo. It goes over what you talked about, highlights the benefits of your offer, and gives the lead a clear path to move forward.
What’s included in this template?
- A table showing the main points discussed and solutions offered
- Answers to common questions or concerns you often hear
- Step-by-step guidance and contact info so there’s no confusion
This lead follow up template helps you save time and avoid writing from scratch every time. It also helps you be more consistent and stay professional.
How to Use this Lead Follow Up Template?
Want to get the most out of this sales lead follow up template? Just change it a little to make it match your business.
1. Pick a Template: Head to the Distribute section and choose the Lead Follow Up Template.
2. Begin Editing: Click “Use as Template” to open it up and start making changes.
3: Personalize It: Update the text, add your goals, or include questions that match your audience.
4. Share It: Send the link to your prospect to restart the conversation.
5. Review Performance: Check your tracking tools to see how it’s doing, and tweak it if needed.
Conclusion
Following up with leads helps you stand out from other sellers who stop after one message. If you want to close more deals, you need to follow up regularly and clearly.
This lead follow up template gives you a starting point that’s easy to use. It saves you time, keeps your message clear, and helps you stay focused.
Customize it, use it, and test what works best. The more you use it, the easier follow-ups will feel.
Start using this lead follow up template today so you don’t miss chances to close deals.
FAQs About Sales Lead Follow Up
1. How many times should I follow up?
Try 2 to 3 times in the first week. After that, you can check in once a week or every other week. If you don’t hear back after a few tries, you can move the lead to a long-term list.
2. Should I email or call first?
Email is a good place to start. If they showed interest, calling can be a great way to reconnect and answer questions.
3. What if they never reply?
If a lead doesn’t respond after a few messages, don’t worry. Add them to a nurture list and reach out again later with helpful content or updates. Sometimes timing is everything.
