You don’t need to know coding to create a microsite. Here’s a simple guide to help you make one that attracts the right visitors and leads.
What are the 4 Key Elements for a Great Microsite?
Here are four things to keep in mind when building a microsite:
Unique domain or subdomain
A separate web address differentiates the microsite from the main website, making it easier to brand and market. A unique URL helps with SEO by targeting specific keywords relevant to the microsite’s purpose.
Focused content
Microsites should provide tailored content aligned with a single goal, whether it’s a campaign, product launch, or event. Studies indicate that campaign-focused microsites can see conversion improvements of up to 35–40% compared to standard pages.
Engaging Visuals & Interactive Features
High-quality images, animations, and interactive elements such as forms, quizzes, or videos enhance user experience and encourage participation.
Clear Navigation & Call-to-Action (CTA)
A simple, intuitive layout helps users find information quickly, while a well-placed CTA (e.g., “Sign Up,” “Learn More,” “Buy Now”) directs them toward the intended action.
For inspiration on how to effectively implement these elements, explore these successful microsite examples.
Step-by-Step Guide on How to Build a Microsite
Step 1: Plan and Define:
- Set a Goal: Decide what you want visitors to do. Should they sign up, buy something, or learn about a product?
- Know Your Audience: Figure out who you’re targeting for this campaign.
- Plan Your Content: Outline the main message and key information you need to share.
Step 2: Set Up the Website
- Pick a Website Builder: Choose a platform that fits your skills. Many offer easy drag-and-drop features just like Distribute.
Step 3: Design and Develop
- Keep It Simple: Use a clean design with easy navigation so visitors can find what they need.
- Match Your Brand: Make sure the design fits your brand but still feels unique to the campaign.
- Write Clear Content: Keep your text short, relevant, and focused on your goal.
- Add Strong Call-to-Actions: Use clear buttons like “Sign Up” or “Buy Now” to guide visitors.
Step 4: Test and Launch
- Check Everything: Test the site on different devices to make sure it works properly.
- Promote It: Share your microsite through social media, email, and ads.
- Track Performance: Use analytics to see how many visitors come to your site and what actions they take.
FAQs
1. What’s the Difference Between a Website and a Microsite?
A website is a full online platform. It represents a company or person and includes lots of information. This can be about products, services, and the brand.
A microsite is much smaller and more focused. It is made for a specific purpose, like a product, campaign, or event. It usually has fewer pages and its own domain or subdomain.
Simply put, a microsite is a smaller version of a website with one clear goal.
2. How Many Pages Should a Microsite Have?
A microsite usually has between one and ten pages. Most experts recommend keeping it between one and three pages.
Since a microsite is made for a specific campaign or product, it should stay small and focused. It is not meant to be a full website with lots of pages.
3. What Is the Purpose of a Microsite?
Businesses use microsites for marketing, product launches, lead generation, and events. They also help with SEO, targeting niche audiences, and increasing conversions.
Microsites can be used for contests, crisis updates, or interactive content. Since they have a unique design and focused content, they engage users better than a regular website.
4. What Makes a Good Microsite?
A good microsite has a clear purpose and a simple, user-friendly design.
The content should be engaging and made for a specific audience. It should have a strong call-to-action that guides visitors to the next step.
The design should look appealing and match the campaign or product. Navigation should be easy and simple, so visitors can find what they need quickly.
5. When Should You Use a Microsite Instead of a Landing Page?
Use a microsite when promoting a complex campaign. If you need to share details about multiple products, services, or information points, a microsite works better. It gives visitors a more complete experience.
A landing page is better for simple campaigns. It focuses on one goal, like getting leads or selling a product. It usually has just one clear call-to-action.
Conclusion
Microsites are a great way to reach a specific audience and share clear messages. With a simple design, clear goal, and engaging content, they can attract and hold visitors' attention.
You can use microsites for short-term campaigns or as part of a long-term strategy. By tracking performance and making small updates, you can strengthen your brand and support business goals.
Tools like Distribute make the process even easier. It uses AI to turn existing content, like call transcripts, into well-designed web pages. This saves time and keeps your microsite useful and engaging.
